Logo Design - Visual Identity - UX - Credit Card Design
Earniva Mastercard
Earniva Mastercard was a brand-new business credit card that came to market in 2023. The goal was to create a small business card to help gig workers and alike jumpstart their businesses. The challenge was to create a card design and brand identity that speaks to a range of people in terms of age and interest. My role in the project was to create the logo, credit card artwork, display ads, and email campaigns and to design the website homepage.
Logo
The logo I designed embodies a harmonious blend of sophistication and innovation and captures the essence of growth and prosperity.
Card Artwork
Drawing inspiration from geometric gradients, the credit card strikes a balance between playful and professional. Tailored for a diverse audience with varying demographics, harmoniously catering to a range of preferences.
Fonts
My thoughtful font choices prioritize legibility while still encompassing personality. Both fonts pair well together in various uses.
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Color Palette
The color palette was deliberately crafted to showcase a bold contrast among each color and with black and white. Earniva embraces blues and greens, subtly incorporating orange as a sparing accent for a harmonious visual impact
Website
The main objective of the website was to make it easy for customers to see how Earniva provides access to credit and can potentially help build credit, as well as match the visual style I designed for the credit card. I collaborated with a team of developers to develop and launch this website.
Email Campaigns
Being a brand-new card on the market isn’t easy. Leveraging Salesforce's robust capabilities, I designed a series of captivating emails, highlighting exclusive benefits, rewards, and tailored offers.
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