Lidl Grocery Market
Magazines - Mailers - Photography - Signage
Fall Holiday Mailer
Our creative team embarked on a journey to encapsulate the very essence of the fall holiday season within a fall holiday accordion mailer. This ambitious endeavor wasn't just about showcasing our renowned pumpkin spice product range; it was about creating an experience that would resonate with our customers by inspiring them at home.
Holiday Magazine
During my time working at Lidl Grocery Market HQ, our team crafted the perfect holiday magazine to inspire families. From sumptuous feasts to enchanting decorations, our magazine is your essential guide to embracing the magic of both holidays in one delightful package.
Holiday Magazine: The Process
This magazine project was an adaptability test due to evolving challenges. Photography and product choices were only finalized weeks before print, demanding flexibility. I began by crafting compelling narratives with the general themes of dessert, comforting cuisines, festive tree decorating, baking together, and more. Strategic photography direction ensured the seamless integration of images into the designed spreads.
Studio Photography
In-Store Digital
These animations, made in After Effects, were found across Lidl US stores and promote weekly deals in produce and non-food products. This signage changed accordingly with print signage and highlights themes such as fall, holidays, easter, and more. My role was to design and adjust the animations on a weekly basis as well as set up the template for the team. My main contribution was suggesting to move away from still imagery and to incorporate animation.
In-Store Print
I had the exciting opportunity to reimagine the checkout signage. Placed above the cashier area, these displays showcased the benefits of our MyLidl mobile app, enticing customers with special savings and rewards. Through strategic design, I aimed to inspire more app downloads and enhance customer engagement, all while making the checkout process even more memorable.
I created the 'Too Good to Waste' logo. Inspired by Lidl's global initiatives, this project aimed to enhance food accessibility and affordability by offering discounted prices on soon-to-expire produce. This strategic approach not only provided customers with value but also aligned with our commitment to minimizing food waste, contributing to a more sustainable shopping experience.
